Cochlear- Hearing Implant
It was the last film we did before the end of 2021 and one of the the best in the year. Was a project that we enjoyed working with both the storytelling and the flow. Cochlear is helping people to bring the sounds back to their lives and in order to understand and explain how difficult hearing loss is, we pondered on storyboards and storytelling for a long time, thought about transitions, developed style frames, and then we started the build the structure of film. The seamless camera with 3D feeling and cel animation technique of the creative approach gave us a nonstop flow to dive into the story like one breath.
Such a nice post to start 2022!
Animation Studio: Aniverse
Production Company: Jelly
Creative Director: Ahmet Iltas Producer: Hazal Çağlayan
Art Director: Nurullah Öztürk Animation Director: Selahattin Iltas
Design: Nurullah Öztürk, Mert Özçelik, Ahmet İltaş
Character Design: Mert Özçelik
Animation: Selahattin İltaş, Hakan Taşkıran, Erhan Gezen, Emre Yaratıkol
Clean-up: Duygu Cansın, Erhan Gezen, Mert Özçelik, Eren Akdede, Nurullah Öztürk
Composting: Selahattin İltaş
It was important to us to strike an air of refined stylization and artistry in these scenes, to hook our target adult viewer in and keep them captivated throughout. We’ve developed a unique and ownable artistic sensibility for these scenes which stands out quite starkly from the rest of the pharma ads that currently saturates the market.
Early Style Frame Development